Estimated reading time: 3 minutes
At the World Economic Forum in Davos, Switzerland, in January 2019, the President of Costa Rica shared that his country has “managed to protect its environment while also investing in its people”.
When I think about the challenges that we all face, countries and companies alike, I am not sure the environmental issues, as important as they are, make it to our top 3 list.
What keep you up at night? Let me guess:
Top issues keeping you up at night
- Your competition
- Finding the right talents
- The motivation of your staff (and maybe your own as well!)
- Politics (office or public – the one that doesn’t add value but hinders collaboration)
Those are all “people issues”. So, how does investing in people help me when my budgets are tight?
CEO and CEO on investing in people
This reminds me of the story about a CEO and a CFO:
The CFO told the CEO “What if we invest in people and they go?”,
the CEO asked back “What if we don’t invest in people and they stay?”
5 Benefits of investing in people
What are the benefits of investing in people?
1. Increased engagement
The engagement of people is improved. Research has shown that 85% are disengaged and just comply with the minimum they are expected to do. Stinginess generates stinginess!
2. Attitude of intrapreneurs
People can turn into
3. More productivity due to fewer conflicts
This sounds obvious but is often overlooked: fewer conflicts reduce the waste of time. Here I am not talking about healthy discussions generating critical thinking or comparing perspectives to bring innovation. I am talking about withholding information, retaliation, personal attacks, and mobbing. Therefore what is needed is to learn how to collaborate and communicate efficiently.
4. Higher sales closing rates
A better understanding of the client leads to higher closing rates. How does this happen?
By training your sales team not only on the product they are selling but also in interpersonal/soft skills, they can develop long-term relationships with the client, build more loyalty, and close each deal more successfully through a better understanding of the client’s actual needs.
5. Attracting talents
Even if you invest in people and they leave your company/organisation, this will send a clear message to the market: your company cares for people, train and develop them, and it is an excellent place to work. This will offset the perceived loss of people leaving by attracting people already trained and looking for a place to bring their skills and competence.
Hence, when investing in people, your organisation will experience more productivity by reducing conflict, generating more engagement, creating more imitative and innovation as well as attracting top talents.
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